营销策略

Easy Ride is an e-bike brand dedicated to providing eco-friendly, affordable mobility solutions within Myanmar. Our three-tier product line—basic, standard, and premium models—caters to diverse consumer needs. With the slogan “Easy ride, easy life,” we prioritize sustainability, affordability, and convenience. Collaborating with banks and rental services, we enable easy installment options. By 2025, we aim to capture 30% of Myanmar’s e-bike market, expand regionally, and elevate brand recognition, positioning Easy Ride as a leader in sustainable transportation across Southeast Asia.

U Gyan Longyi was established in 1970 as a family-owned business in Myanmar and has evolved over decades into a nationally recognized brand renowned for its premium traditional longyis. Drawing on Myanmar's rich textile heritage and artisanal craftsmanship, every U Gyan longyi is meticulously handwoven from high-quality cotton and silk, preserving the authentic cultural legacy that forms the cornerstone of Burmese identity .Building on this enduring legacy, the extension into U Gyan Taikpon represents a strategic modernization of the traditional aesthetic to capture a broader and more dynamic market.

This digital marketing plan was developed as a mock strategic assessment for Module 3: Integrated Digital Marketing Strategy under my Professional Diploma in Marketing & Brand Management. The project proposed a hypothetical market extension of Alibaba into Myanmar, transitioning Shop.com.mm into Alibaba Myanmar through a purpose-driven digital strategy. The centerpiece of the campaign—“Shop for Good”—pledges 10% of profits to support the restoration of the Mandalay Imperial Palace, creating emotional brand engagement and local trust. The plan includes a full 12-month campaign calendar, 7Ps strategy, financial and operational KPIs, digital funnel mapping (ToFu–BoFu), influencer and UGC engagement, and localized digital touchpoints like Burmese-language chatbot, WavePay/KBZPay cashback, and SME empowerment via Alibaba Academy Myanmar. This project reflects how a global platform like Alibaba can be successfully localized for Myanmar’s digital, cultural, and economic realities, balancing commercial goals with social impact in a trust-sensitive, mobile-first market.