营销策略

Easy Ride is an e-bike brand dedicated to providing eco-friendly, affordable mobility solutions within Myanmar. Our three-tier product line—basic, standard, and premium models—caters to diverse consumer needs. With the slogan “Easy ride, easy life,” we prioritize sustainability, affordability, and convenience. Collaborating with banks and rental services, we enable easy installment options. By 2025, we aim to capture 30% of Myanmar’s e-bike market, expand regionally, and elevate brand recognition, positioning Easy Ride as a leader in sustainable transportation across Southeast Asia.

U Gyan Longyi was established in 1970 as a family-owned business in Myanmar and has evolved over decades into a nationally recognized brand renowned for its premium traditional longyis. Drawing on Myanmar's rich textile heritage and artisanal craftsmanship, every U Gyan longyi is meticulously handwoven from high-quality cotton and silk, preserving the authentic cultural legacy that forms the cornerstone of Burmese identity .Building on this enduring legacy, the extension into U Gyan Taikpon represents a strategic modernization of the traditional aesthetic to capture a broader and more dynamic market.