Shain Studio
Social Impact Driven E-commerce: The "Shop for Good" Initiative (Mock-up Plan)
Pioneered the "Shop for Good" initiative within a mock-up digital marketing plan, dedicating 10% of Alibaba Myanmar's profits to heritage site restoration, building trust and integrating social responsibility into e-commerce.
Challenge: Low digital literacy, fear of scams, and a general wariness of online transactions posed significant trust barriers to e-commerce adoption in Myanmar.
Solution: As part of a comprehensive mock-up digital marketing strategy, I devised the "Shop for Good" initiative, which dedicates 10% of monthly profits to restore Mandalay’s iconic heritage sites. This initiative was designed to transform every transaction into a catalyst for national pride and community upliftment, directly addressing consumer skepticism by demonstrating tangible social responsibility. Transparency was key, with real-time donation dashboards and partnerships with UNESCO planned.
Results: This approach aims to position Alibaba Myanmar as a nationally supportive and socially responsible brand , building long-term emotional loyalty and achieving 50,000+ social mentions of the #IBoughtFromAlibaba campaign. The plan targets a 10% monthly profit donation for 12 months, building long-term emotional loyalty.
Read the full mock-up plan at: shainwaiyan.com/marketing-plan
